Manager, International Search Marketing

 

Job Opening

Manager, International Search Marketing

The Pitch

  • Less than 4 years old, Kayak is now one of the top 5 travel sites, and the business is growing rapidly. Kayak has won numerous awards and been praised in outlets such as Time, BusinessWeek, and the Today Show.

  • Search marketing is a critical driver for Kayak’s growth, as it is the primary ways we introduce new users to the product. As a search engine, search marketing must be a core part of a business, and we are committed to developing the expertise and technology to be successful in this arena.

  • International markets present a growth opportunity that Kayak has barely touched, so a talented marketer can have a significant impact on the business.

  • Marketing at Kayak is both creative and quantitative. We are look for new ways to educate consumers about the company and drive traffic to the site. Kayak will be a good fit for a smart, entrepreneurial marketer. We have big ambitions for the business and the brand, and our marketing team has a mandate to grow the site.

  • We pay well, we balance work and play, and we have a fun together as we build the world’s leading travel site.

Key Responsibilities for this Position

  • Manage Kayak’s search engine marketing campaigns for France, Germany, and the United Kingdom. This includes creative and keyword development, experimentation with landing pages, and determination of CPC bids.

  • Identify new performance-based marketing channels and build relationships with these channels. You can test anything you would like, but you need to own the results.

  • Participate in the development of Kayak’s search marketing management platform. We believe better tools are central to the development of this discipline, and we need our search marketing managers to define requirements.

  • This position reports to our VP of Marketing in Norwalk, CT.

Candidate Attributes

  • Curious, disciplined, thrives among strong colleagues, comfortable working in an unstructured environment, eager to get his/her hands dirty.

  • Fluent with numbers. Acquisition cost will be a key metric.

  • Prior experience with search marketing is helpful but not required.

  • Relevant language skills. Candidates must have a working knowledge of either French or German.

  • Fun, ethical, passionate team player.

For More Information

Send resume to drew@kayak.com. No phone calls and no agencies, please.